Paid Media

Performance Marketing Services That Drive Results.

Trusted by 100+ clients

Is your marketing strategy consistently driving new pipeline? Are you concerned that you may lose deals because you failed to be in market at the right time? Do you need that extra pair of hands that can take the pressure off your marketing department? Our performance marketing services will ensure you get the right help.

Whether it’s delivering better-paid media, LinkedIn, or analytics services, we offer the expertise, technology, and variety of services needed to create and execute your ambitious marketing goals.

Our performance marketing team brings together significant expertise in paid media, data analytics, and creative excellence. We leverage our F500 and Unicorn tech experience to improve the efficiency and effectiveness of marketing agency’s accounts.

We will help your marketing department get a better return on investment (ROI) by leveraging performance-based marketing channels that empower your team with increased bandwidth, transparency, and multi-channel reporting insights.

We act as a seamless extension of your team. Use our expertise to give your team more time, your channels better performance, and your leadership more peace of mind about your performance marketing capabilities.

Why Does Your Agency Need Support With Performance Marketing Services?

In any business, performance marketing will always play an important role. Whether part of the go-to-market (GTM) strategy or not, performance marketing is what helps companies establish a brand that resonates with audiences in highly specific and productive ways, while also improving branding efforts.

Unfortunately, many brands allow their channel’s bid strategies to inefficiently allocate their advertising spend. The poor performance of channels like Google Ads (AdWords) or Meta Ads can derail a business very quickly. We provide better stability to performance, branding channels, and overall portfolio by installing support for their performance-based marketing services.

In an era of multiple brands, channels, and customer touchpoints, marketing departments need to tap into the benefits of smart performance marketing that can make their channel’s marketing messages more discoverable, personalized, and memorable. We ensure your team is empowered to do so.

Leveraging performance marketing channels can help scale your client’s advertising efforts to meet their goals without burning a hole in their marketing budget.

Performance marketing is a super creative and effective approach to broaden the audience and reach while also collecting crucial performance data. It’s easier than ever to build a brand when you embrace the entire functionality of performance marketing, starting from native and affiliate advertising to sponsored social media content.

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Explore How We Can Support

Our Services

Strategy Development

While your team handles the content deliverables, you may still need an expert to handle your performance marketing strategy and client communications. We develop effective strategies and digital roadmaps that resonate with your business objectives and audience needs.

Our strategy team gets to the core of your problems by combining data analysis and in-channel audits to identify areas of improvement, target audiences, and competitive landscape.

We strive to thoroughly understand the goals and challenges to devise and establish a successful marketing strategy for the business so that you can deliver a successful program.

Tactical Support

Need help turning strategy into action?

It is unquestionably critical to have the correct strategy in place for sales and marketing activities. However, even the most well-crafted campaigns will fail if they lack the tactical skill and expertise to carry out that strategy.

We take a consultative approach to your channels, diving in with your team and clearly defining the scope, roadblocks, and resources necessary to provide tactical level support. We believe that you can only choose the correct bid strategies and identify which marketing channel is most effective if you know your target audience, goals, and execution process.

Channel Management

You can't afford to lose a critical lead, and you need someone who knows what they're doing quickly. We are able to manage your channels by leveraging our experience managing the largest, most complex brands on the planet.

We ensure strategic channel management revolves around responsiveness, problem-solving, customer experience, and the development of long-term relationships that lead to profitable channel management.

Providing a stable account management experience for your critical accounts will allow your team to go deeper into existing key accounts and optimize the revenue potential for your agency.

Marketing Training

You've got talent and want to invest in it. Are you looking for a performance marketing workshop or training program that's specifically designed for your marketing department? Do you want to go digital, but are unsure of how to set up your team?

We understand the value of having a single, cohesive, and agile team. Our services are tailored to assist you in discovering, hiring, developing, and retaining qualified employees for performance marketing initiatives.

Our training program aims to enable and empower your employees while also equipping them with the correct structures, processes, and mindset that allows your business to perform better.

We develop a personalized training package to assist your team in developing, optimizing and executing paid and organic media strategies. Our training options include but are not limited to in-person courses, video tutorials, and one-on-one calls.

Data Analysis

Your team is dealing with data challenges that are outside of your team's expertise and you aren’t sure how to present this complex data structure to them.

We help turn your data analysis into explainable content and come up with new marketing tactics, as well as using data visualization tools to explain the flow of campaign performance and consumer experience.

After identifying critical information from root analysis, we analyze patterns and linkages of the marketing strategies and provide you with a breakdown. This helps create improved strategies that can help assist client accounts in determining what they should buy, when they should buy it, and where they should buy it.

Audit & Triage

Your intuition tells you that the account should be performing better. To validate or refute your intuition, you'll need an extra set of trusted eyes. We can be that for you.

We conduct a thorough digital marketing campaign audit that allows you to acquire a thorough grasp of how the campaigns are performing and how your channels can improve their ROI.

We identify systematic or procedural flaws, weak spots, and other challenges that you can address right away for increased performance. Receive valuable information and insight into what you should do next to boost your performance marketing efforts and take your client’s business to the next level.

PPC Management

Onboard professional media and channel managers quickly to service the most demanding channels. Our PPC services provide media management, strategy, data visualization, and auditing so you can better utilize your team's bandwidth.

Revenue Growth

A Step Towards Revenue Growth With Performance Marketing

With the future of digital marketing becoming brighter by the year, performance marketing is becoming a broad word for custom digital marketing and advertising programs. The ability to leverage performance marketing in your channel accounts will be a critical growth driver in your business’s future.

Improved ROI

For many businesses, performance marketing is the most measurable way to link their marketing program costs to business results. Our team improves performance marketing in critical channels like paid media and SEO in order to increase profits – not vanity metrics.

Trackable and measurable insights

In our experience, too many brands are spending money on traditional outsourcing solutions to advertise their client’s products or services and not knowing if those advertisements result in sales. Brands should be able to trace every campaign back to revenue.

Extended advertising reach

Since performance marketing services broaden the reach of your brand, we make the messaging more focused, optimize your efforts, and use powerful prospecting and retargeting technologies as well as actionable analytics to target certain groups and vertical markets.

This improves your channel’s conversion rate and overall sales.

Diversified revenue stream

Performance Marketing services also aid in the diversification of the business’s revenue stream. Instead of relying solely on the existing channels, a business can also have access to a new revenue stream with our services. This can be beneficial in difficult economic times, especially if sales in other channels begin to languish.

Reasons To Choose Our Performance Marketing Services?

You might have a very significant challenge when it comes to your performance marketing services but you don’t know how to fix it. There is no market for this problem, and you have no idea where to look for people who have the necessary expertise.

This is where we come in – T.C. Jennings Consulting.

We examine your situation and provide a customized plan to get your team on track. Our reliable and actionable recommendations aim to help your team get the most out of the engagement. After partnering with us, your brand will be known as an industry expert in performance marketing.

With our expertise and years of experience in performance marketing services, we help you improve the performance of your team while enabling your brand to efficiently build, analyze, optimize, and forecast your most difficult accounts.

What sets us apart is our understanding of the soft skills required for performance marketing services that are critical to business personnel’s success in a fast-paced and ever-growing environment.

This allows us to bring innovative ideas and strategic solutions to your brand for timely support and guidance.

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What they think about us

TC demystified a lot of confusing things about paid media for us. And he synthesized our ideas with his best practices to get a great Linkedin campaign up and running for us in two weeks! Plus he’s a great guy- energetic, responsive and fun to work with.

Rocco Seyboth

VP Marketing, LinearB

T.C. was a trusted advisor on strategy and tactics for our accounts. His guidance in performance marketing helped our account perform significantly better within 90 days. I would highly recommend him to anyone who is seeking to increase the productivity of their paid channels.

Anthony Blatner

CMO, SpeedworkSocial.com

I worked with TC on a ppc team that was primarily focused on B2B businesses and was thoroughly impressed with his ability to think strategically; Not only on the clients needs but also internally, especially pertaining to scalability. Bringing innovative ideas to the table was definitely an appreciated strong suit.

Blake D. Smith

Digital Marketing Manager