Triaging Performance Marketing Data

You just got an urgent email or a fiery slack message saying that performance has tanked. Stay calm – and do this.

Part 1: The three parts of triage

Understanding layers
Cycle deep dive

Part 2: Define the problem

Root cause analysis
Lever/layer knowledge
Event analysis

Part 3: Ask the right questions

The concussion video

Part 4: Why?

Multiple Whys
Example

Part 5: Develop Hypotheses

Step by step
Example

Part 6: Prove or Disprove

Seek additional context

Part 7: Practical/QA

Ask T.C. Questions
Slack group

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Triaging Performance Marketing Data

You just got an urgent email or a fiery slack message saying that performance has tanked. Stay calm – and do this.

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What they think about us

TC demystified a lot of confusing things about paid media for us. And he synthesized our ideas with his best practices to get a great Linkedin campaign up and running for us in two weeks! Plus he’s a great guy- energetic, responsive and fun to work with.

Rocco Seyboth

VP Marketing, LinearB

T.C. was a trusted advisor on strategy and tactics for our accounts. His guidance in performance marketing helped our account perform significantly better within 90 days. I would highly recommend him to anyone who is seeking to increase the productivity of their paid channels.

Anthony Blatner

CMO, SpeedworkSocial.com

I worked with TC on a ppc team that was primarily focused on B2B businesses and was thoroughly impressed with his ability to think strategically; Not only on the clients needs but also internally, especially pertaining to scalability. Bringing innovative ideas to the table was definitely an appreciated strong suit.