How to Forecast in Performance Marketing

Your client or boss asks you to forecast the performance of Google Ads, Facebook Ads, SEO, or any other performance marketing channel. Here’s how you do it.

Part 1: Introduction

Part 2: Forecasting Truisms

Accuracy vs Bias

Part 3: Gather & Organize Context

The many types of context
How they influence the forecast

Part 4: Gather & Organize Data

Historical data
Financial data
Assumptions

Part 5: Build Baseline Forecast

The essentials

Part 6: What-if Analysis

Scenarios
Don’t let the client have their cake and eat it too

Part 7: Practical/QA

Ask T.C. Questions
Slack group

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How to Forecast in Performance Marketing

Your client or boss asks you to forecast the performance of Google Ads, Facebook Ads, SEO, or any other performance marketing channel. Here’s how you do it.

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What they think about us

TC demystified a lot of confusing things about paid media for us. And he synthesized our ideas with his best practices to get a great Linkedin campaign up and running for us in two weeks! Plus he’s a great guy- energetic, responsive and fun to work with.

Rocco Seyboth

VP Marketing, LinearB

T.C. was a trusted advisor on strategy and tactics for our accounts. His guidance in performance marketing helped our account perform significantly better within 90 days. I would highly recommend him to anyone who is seeking to increase the productivity of their paid channels.

Anthony Blatner

CMO, SpeedworkSocial.com

I worked with TC on a ppc team that was primarily focused on B2B businesses and was thoroughly impressed with his ability to think strategically; Not only on the clients needs but also internally, especially pertaining to scalability. Bringing innovative ideas to the table was definitely an appreciated strong suit.